From AT&T's Press Release
Apisphere, Inc., a leading provider of location-smart technologies for mobile applications and devices, and AT&T* today announced an agreement to wirelessly connect a location-smart animal collar to help pet owners keep track of their pooches.
The dog collar, with an embedded wireless SIM, will leverage Apisphere’s geo-mobility platform to transmit location-aware data across AT&T’s nationwide wireless network directly to a pet owner’s wireless handset or personal computer.
Owners may establish a geo-fence around the home where the pet can roam freely. Through the technology, owners can continuously track Fido’s movements with the virtual geo-fence, or locate him on demand if he strays outside of his established parameters.
Apisphere software will transmit street level data for easy pet location. Owners will have the option to program text, email, video or audio alerts, to be distributed as often as they like.
”We constantly strive to develop best-in-class products and deliver a seamless user experience. Working with AT&T and the strength and reach of its network enables us to do this,” said Craig Harper, president and founder of Apisphere. “The on boarding process has been effortless, thanks to the AT&T team and the AT&T Control Center software.”
“There are few things as important to my daughter as knowing the whereabouts of our dog,” said Glenn Lurie, president, AT&T Emerging Devices, Resale and Partnerships. “The peace of mind that a wirelessly connected collar will bring my family and pet owners across the country is long overdue. We’re extremely excited about this product and its possibilities.”
The pet friendly collar features a unique integrated design that allows for optimized GPS and wireless performance while virtually eliminating any restrictions on an animal’s weight or neck size.
Pricing, distribution, and design details of the collar will be made available at launch, expected later this year.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About Apisphere
Apisphere is a location-smart technologies and mobile services platform company leading the charge into the next generation of Mobile application services and M2M. Apisphere’s award winning platform combines Location Smart Messaging solutions, Mobile Marketing, Device Connectivity and other services in a truly individualized, dynamic and location-relevant experience. By applying the core technology from its Location-Smart Messaging (LSM) platform, Apisphere promises to cost-effectively deliver the best Mobile Services Platform that leverages location-based information delivery for the mobile industry today.
